"has another groundbreaking scoop on Meta's scam advertising economy. Internal documents estimate more than $3 billion in 2024 spent by Chinese advertisers on scams or other illicit and banned ads. That's about a fifth of Meta's ad revenue from China. The documents show the number was cut in half over the course of the year, but the team responsible for those changes was disassembled."
"Getting Prompt Results Every once in a while, a little window offers a peek into an otherwise opaque black box - and right now, that window is peering into AI prompt data. Analytics and marketing intelligence firms like Profound, Semrush and Similarweb are developing new tools for publishers to track how AI systems refer to their content. Most of the analytics firms use APIs to mimic prompts and assess the results, or buy clickstream data from a Chrome extension."
Internal documents estimate more than $3 billion was spent in 2024 by Chinese advertisers on scams and other illicit or banned ads on Meta, representing about a fifth of Meta's China ad revenue. The volume was reportedly cut in half during the year, but the team that implemented those reductions was disassembled. Scammers exploit multiple parts of platforms together, such as luring Facebook users into WhatsApp groups to pose as investment advisors. Analytics firms like Profound, Semrush and Similarweb are building tools that use APIs or clickstream data to track how AI prompts surface publisher content and influence site visits.
Read at AdExchanger
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