"They also help teams avoid the turmoil that comes when something breaks in a customer-facing context, especially when resources are already stretched thin. Nearly everyone has seen a senior executive spot a bug or typo at the worst possible moment. Quality management professionals protect the organization. Martech practitioners overlook them at their own risk. Martech practitioners are well equipped to translate business requirements into testable criteria and to interpret technical details for business stakeholders."
"Martech is a team sport that depends on close collaboration with experts across many fields - including quality management. Teams succeed far more easily when everyone contributes their unique skills than when individuals or work groups try to operate alone. Quality management professionals work to identify and correct errors and glitches before they reach customers - a safeguard that protects brand reputation, revenue, customer experience, information security and regulatory compliance."
Martech practitioners operate between marketing and IT and often handle work that touches both domains. Quality management, including QA and UAT, identifies and corrects errors before customers encounter them. Quality management safeguards brand reputation, revenue, customer experience, information security, and regulatory compliance. These professionals evaluate development work to ensure projects meet business expectations. They reduce disruption when customer-facing systems fail and protect organizations from visible errors at critical moments. Martech practitioners can translate business requirements into testable criteria and interpret technical details for stakeholders, relieving pressure on both IT and business teams and smoothing project delivery.
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