OneShot.ai, founded in 2021, is shifting the focus from solely AI solutions to hybrid strategies that incorporate human interventions in go-to-market operations. CEO Gautam Rishi highlights that reliance on AI alone has not met business expectations for success, especially as competition increases. Early adopter Capstone reflects on how integrating human specialists has significantly enhanced performance across GTM channels. OneShot's technology initially focused on analytics and automation but has evolved to recognize that human contribution is crucial for maximizing outcomes in sales and marketing efforts.
AI alone is not delivering the results that businesses hoped for, "" says Gautam Rishi, CEO of OneShot. "Everyone has access to it and everyone is using it, so getting better results than your competitors is impossible."
Since bringing human specialists into the loop, our pipeline has exploded across multiple GTM channels," says Eli Burstein, president of Capstone." It's changed the game.
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