Three years post-launch, Perplexity is looking to overcome stagnation with a potential partnership with Samsung to integrate its AI search technology into Samsung devices. This integration would include preloading the app on phones and embedding its features into browsers and virtual assistants like Bixby. Despite initial promise, Perplexity faces stiff competition from AI giants like OpenAI and Google, which have developed similar capabilities. The company's isolated functionality currently hinders user engagement, underscoring the necessity of seamless integration into daily workflows for future success.
A major hardware deal could change that.
In its current form, Perplexity exists in a functional silo.
Integrating a chatbot into the user's workflow is key to driving engagement.
Could a high-profile partnership with Samsung be the boost Perplexity needs to reclaim its edge?
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