"Yieldmo's Smart Exchange continuously maximises value for advertisers and publishers in real-time through proprietary data, machine learning, and curation (without relying on cookies or other user authentication). This partnership will help brands and agencies unlock value, match inventory to the goals of their campaigns, and deliver outstanding results."
"Through our strategic partnership, Yieldmo and Adform's complementary technologies will help deliver brand-safe, privacy-first, and cost-effective advertising opportunities for advertisers globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond."
Yieldmo, an advertising technology company operating a Smart Exchange, has partnered with Adform, a global independent advertising platform serving 25,000+ brands. The partnership expands Yieldmo's international presence, particularly in Europe. Yieldmo's Smart Exchange uses proprietary data, machine learning, and curation to maximize value for advertisers and publishers in real-time without cookies or user authentication. Adform's ID Fusion solution helps clients transition to first-party data management. Together, the companies provide brands and agencies with contextual advertising opportunities that are brand-safe, privacy-first, and cost-effective, enabling better campaign goal alignment and inventory matching.
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