"Marigold Loyalty is a cloud-based loyalty program engine that tracks member behavior, rewards, tiers and integrates with POS/e-commerce systems in real time. Cheetah Digital is a cross-channel campaign and messaging platform that unifies data, loyalty and analytics to deliver personalized engagement at scale. Selligent is an omnichannel marketing automation solution enabling personalized campaigns via email, mobile, web and SMS with real-time segmentation"
"The enterprise tools being acquired by Zeta focus heavily on relationship marketing. Sailthru isa relationship-marketing platform focused on AI-driven personalization, email marketing and behaviorally informed campaigns across channels. Liveclicker isa real-time "moment of open" tool that embeds dynamic content (e.g., countdowns, polls, live images) within emails based on context. Grow isa solution for customer acquisition and data capture, designed to feed new leads and richer profiles into the broader Marigold stack."
Zeta Global entered a definitive agreement to acquire Marigold’s enterprise software business, with the transaction expected to close by the end of 2025 and subject to customary closing conditions. The deal includes Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow; Campaign Monitor, Emma and Vuture are excluded. The acquired tools focus on relationship marketing, covering loyalty programs, cross-channel messaging, omnichannel automation, AI-driven personalization, real-time dynamic email content, and customer acquisition. The enterprise business serves over 100 global brands, including more than 40 Fortune 500 companies, and expands Zeta’s EMEA footprint while creating APAC entry points and cross-sell opportunities.
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