"Snapchat Discover is a new way to explore stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media. "Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important."
"Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising."
Snapchat Discover enables users to browse fresh content on Discover channels daily. Major media companies including the Daily Mail, Vice, Discovery Channel, ESPN, CNN and Warner Music are participating, with additional partners expected. The Daily Mail has assigned a team of four to repurpose editorial content for the platform. Discover prioritizes editorial curation and artistic presentation over recency or popularity metrics, relying on editors and artists instead of clicks and shares. Editions include full-screen photos and videos, long-form layouts, and advertising, and brands can share music and video to Snapchat’s youthful userbase.
Read at The Drum
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