"Asked directly, 87% of all respondents said local news matters to them personally; for 18- to 29-year-olds, it was 77%. That's a lot more than report paying for local news. "When asked about willingness to pay for trusted local news regardless of current payment status, 70% of all respondents expressed willingness to pay something, with most aligning in the $10 and under monthly range (once the context of local news being in crisis was explained).""
"The research, which surveyed more than 3,000 U.S. adults, sought to "understand how Americans view local news, how those views differ across communities, and which messages most effectively inspire trust, connection, and action." In other words, people do not necessarily perceive an absence of local news. Per the research, "over a supermajority" (70%) prefer "local" to "community" news and information."
People do not necessarily perceive an absence of local news. Over a supermajority (70%) prefer "local" to "community" news and information. Asked directly, 87% of all respondents said local news matters to them personally; for 18- to 29-year-olds, it was 77%. When given context about local news being in crisis, 70% expressed willingness to pay something, with most aligning in the $10-and-under monthly range. The demographic most willing to pay makes between $100,000 and $200,000 annually and tends to be more progressive. Resistance to paying is stronger among people over 55 and those earning under $50,000. Facebook and Instagram lead social-media usage patterns for local news.
Read at Nieman Lab
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