"defined as a condition in which "objective facts are less influential in shaping public opinion than appeals to emotion and personal belief." In the years since, the situation has only deteriorated. Experts now describe an epidemic of informational noise and a wave of distorted narratives. In today's world, the era of "post-truth" coincides with the lightning-fast distribution of information-often faster than fact-checking mechanisms can operate. Research shows that false stories spread, on average, faster and further than truthful ones."
"It is now a powerful industry with multi-million turnovers. According to expert reports, more than a hundred companies operate online specialising in fabricated PR content, "news" websites and tailor-made scandals produced on demand. Visually indistinguishable from professional journalism, such material becomes a weapon for those seeking to destroy reputations, pressure investors or manipulate public opinion. The motives may be political or commercial, but the result is the same: a chaotic "wave of fakes" that erodes trust and causes tangible harm to business and reputation."
"How the Investigation Began Our investigation started with a review of a series of suspicious articles on websites of, shall we say, questionable reputation, targeting the British payments platform PayFuture. All the materials followed the same template and consisted of a random assortment of unproven accusations aimed at the company's co-founder and CTO, Zaki Farooq. The texts were filled with assertions disguised as fin"
Modern truth has lost authority as "post-truth" conditions prioritize emotion and belief over objective facts. False stories spread faster than truthful ones and social platforms can make absurd content viral, creating an epidemic of informational noise and distorted narratives. A lucrative fake-news industry now produces fabricated PR content, sham news websites and tailor-made scandals, visually indistinguishable from journalism, used to destroy reputations, pressure investors, or manipulate public opinion. This chaotic wave erodes trust and harms business; around 70% of targeted start-ups lose up to half their customer base within three months. An investigation began after suspicious online materials targeted PayFuture and its CTO.
Read at Business Matters
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