"People aren't just listening to podcasts anymore, they're sharing a dialogue. Co-founded by former footballer and broadcaster Gary Lineker and Tony Pastor, Goalhanger is an award-winning UK podcast network known for engaging and accessible flagship shows such as suite of podcasts: The Rest Is History, The Rest Is Politics and The Rest Is Money. But as the network continues to excel in delivering rigorous, intellectual discussions on a number of topics, its brand identity was lagging behind in an audio culture that's becoming increasingly visual."
""Goalhanger had outgrown the identity it started with. We were still visually positioned as a podcast company, while the business had evolved into a multi-format media platform operating at national scale," says Stephen. "The gap between perception and reality had become too wide. With new short artwork, photography, logos, style guides and full video assets featuring all of Goalhanger's hosts, this rebrand captures how podcasting is becoming visual and how our media landscape brings together audio, video, live events and membership."
""We pulled references from print magazines - not TV - and we chose photography and video styles that feel grounded and real, rather than broadcast-polished," says Stephen."
Goalhanger is an award-winning UK podcast network co-founded by former footballer and broadcaster Gary Lineker and Tony Pastor, home to The Rest Is History, The Rest Is Politics and The Rest Is Money. The network updated its visual identity to reflect evolution from a podcast-only company to a multi-format media platform combining audio, video, live events and membership. Creative directors Stephen Mai and Alistair Dixon led a visual overhaul introducing short artwork, photography, logos, style guides and full video assets that centre charismatic hosts. The redesign draws on print-magazine references, prioritises grounded photography and creates a timeless system for future pivots.
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