"The Red and Black's February traffic increased by 36% over January, and then by 40% from February to March. It had about 210,000 visits in January and ended March with over 401,000. Editor-in-chief Katie Guenthner said the growth is a combination of factors, including four February stories that made national news, along with newsroom workflow changes like publishing stories at 5:00 a.m. instead of 8:00 a.m., linking every Instagram Reel to a story on the website, and streamlining cross-team communication so published stories are pushed out on social media faster."
"The Duke Chronicle's visits were up 34% in February, from about 245,000 in January to 365,000. Editor-in-chief Dylan Halper told me via email that it's likely due to three stories about a university professor's longstanding relationship with Jeffrey Epstein. The Daily Tar Heel also saw a 29% increase in February, up from 245,200 visits in January to 317,700."
"Investigative Post saw its traffic increase by 241%, from 46,000 in January to 159,000 in February. Much of that came from Investigative Post breaking a national story about the death of a blind Rohingya refugee who was detained by Border Patrol on February 25. Executive director and editor Jim Heaney said that story and its related follow-ups garnered more than 240,000 pageviews."
Three Southern college media outlets recorded major traffic gains in February and March, with SimilarWeb data showing substantial month-over-month increases. The Red and Black rose 36% in February and 40% from February to March, reaching over 401,000 visits by March. The Duke Chronicle increased 34% in February, and the Daily Tar Heel grew 29% in February. Growth was attributed to national newsmaking stories and workflow changes such as earlier publishing times, linking social content to website stories, and streamlining cross-team communication for faster social distribution. Other top percentage gainers included Investigative Post and The Hechinger Report, boosted by high-impact national reporting and follow-ups.
Read at Nieman Lab
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