"Netflix is more than doubling its advertising footprint, making its ad tier available in 15 additional countries, and announcing 250 million monthly active viewers. Along with the dozen existing territories (including the U.S. and the UK and Europe), the ad tier will now be in countries like Sweden, Colombia, Thailand and New Zealand."
"Amy Reinhard, president of advertising at Netflix, made the announcement at the company's upfront in New York, adding that 60% of total sign-ups now opting for ads. More than 80% of viewers of the ad tier sign in weekly. "Our viewers are super engaged, and that engagement turns into real attention for you," Reinhard told advertisers at the event at Pier 94 Studios."
""Our audience is also unique - 44% of people who see an ad on Netflix never see it on broadcast TV or other screens. In a lot of cases, they're not even watching other streamers. And that's because when people sit down to watch Netflix, they don't just put it on in the background.""
"Reinhard highlighted programming, which includes a ramped-up sports slate led by the NFL along with the company's usual trove of series and films, but also added a platform that doesn't often enter the spotlight: Tudum. The in-house media outlet, which has also spawned a live event, is a prime spot for advertisers, Reinhard said. "Tudum takes them down whatever rabbit hole they want, with explainers, exclusive interviews, and breaking news, all tailored to them. Tudum gets more than 24 million views a month, which is more than some major news outlets.""
Netflix is expanding its advertising tier to 15 additional countries, increasing availability beyond existing territories such as the U.S. and the UK and parts of Europe. The company also announced 250 million monthly active viewers and said 60% of total sign-ups now opt for ads. Netflix reported that more than 80% of ad-tier viewers sign in weekly. Netflix described strong viewer engagement and attention, noting that many viewers who see Netflix ads do not see ads on broadcast TV or other screens. Netflix highlighted programming including an expanded sports slate led by the NFL and promoted Tudum as an advertiser-focused platform with explainers, exclusive interviews, and breaking news, reaching more than 24 million views per month.
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