In Uganda's informal settlements, video jockeys (VJs) like VJ Junior play a crucial role in translating and adapting international films for local audiences. Through humorous narrations and cultural references, they make foreign films more relatable. For instance, in retelling a scene from The Monkey, VJ Junior transformed abstract concepts into familiar Ugandan contexts. These creative adaptations not only entertain but also engage viewers with deeper connections to the narratives. Moreover, many VJs have become beloved entertainers, reflecting their importance in the media landscape and cultural expression of Uganda.
VJs, who liberally translate movies and TV shows for local audiences, have become an integral part of TV and film culture in rural and low-income areas of the east African country.
In VJ Junior's retelling, he says: The reason I didn't want to be with you is because I carry a heavy burden—spiritual afflictions, demonic forces, curses and other things I inherited from my father.
VJs also deploy humour, exaggeration and their own sound effects, occasionally veering off-script entirely—talents that have made some of them among the country's most sought-after entertainers.
VJ Junior says his job involves helping people to understand movies, entertaining them, and inspiring them.
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