"You have other users who need your content in active formats other than journalism - reports, papers, events, briefings, databases, calculators, algorithms, curricula - as tools or inputs or services for their work. These are policy people in global capitals, NGO workers, other journalists, government officials, bureaucrats, think tank types in Oslo, big tech researchers from a MANGO (Microsoft, Anthropic, Nvidia, Google, OpenAI) subsidiary, teachers looking for contextual teaching materials,"
"You also have another, non-human, user - AI. It's the A in your B2A2C usage pattern. The existence of any agentic AI - or AI as an intermediary - means you're also producing your content for machines (whether or not they've asked your permission). Anything you publish has a solid chance of being ingested by an LLM at some point. Either way, you might as well make it machine-readable if you aim to own any part of the conversation in the next few years."
Users of information extend beyond a passive audience to include human B2B users who need content in active, tool-like formats such as reports, briefings, databases, calculators, algorithms, and curricula. These human users include policy officials, NGO workers, journalists, government bureaucrats, think tank researchers, big tech teams, teachers, and community development councils. Non-human users—AI systems and agentic intermediaries—also consume published content and will likely ingest material via LLMs. Published content therefore benefits from being machine-readable to support downstream use by algorithms and platforms. Journalism is one informational flavor that can be served in multiple formats or mixed with other formats to solve different user problems.
Read at Nieman Lab
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