"London's investment landscape has always favoured the bold: fintech disruptors in the 2010s, green energy plays in the early 2020s. Now, in 2025, a fresh wave of capital is flooding into an unexpected corner-always-on entertainment businesses that churn out live content around the clock, blending high-gloss production with viewer interaction. These ventures, often housed in converted East London warehouses, have clocked 38 percent year-on-year revenue growth, drawing £450 million in fresh funding across 42 deals this year alone, per PitchBook data."
"A 2025 KPMG report pegs the sector's compound annual growth rate at 29 percent through 2028, outpacing e-commerce by 12 points. Key figures include 1.2 billion viewer hours logged in Q3, up 22 percent from the prior year, with mobile traffic accounting for 68 percent of that total. These numbers stem from round-the-clock schedules: morning yoga flows giving way to afternoon cooking demos, evening talk shows and late-night interactive sessions that keep engagement humming 24 hours."
"The appeal lies in the metrics: average session lengths of 72 minutes, retention rates hovering at 65 percent and export revenues hitting £2.8 billion last fiscal year. For those eyeing the crypto-infused segment that's exploding this quarter, our rating of TOP Bitcoin casinos ranks the leaders by viewer pull and tech integration, showcasing how these operations are turning niche streams into global juggernauts."
Investors are channeling substantial capital into always-on entertainment studios that produce continuous live content with high production values and viewer interaction. Studios operating from converted East London warehouses recorded 38 percent year-on-year revenue growth and attracted £450 million across 42 deals. Engagement metrics include average session lengths of 72 minutes, 65 percent retention, 1.2 billion viewer hours in Q3, and 68 percent mobile traffic. A 2025 KPMG report forecasts 29 percent CAGR through 2028. Strong exit multiples and IRRs have driven further investment, including interest in crypto-integrated segments and £2.8 billion in export revenues.
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