"The agency people unveiled their big idea: to create a campaign centered around reanimated digital avatars of our dead loved ones. This concept of digital necromancy raises ethical concerns, especially in the context of addiction and grief."
"Impressive agencies of many stripes noticed the opioid epidemic and offered pro-bono services, but their pitches often included splashy campaigns that prioritized attention over sensitivity."
The opioid epidemic prompted a shift in how addiction is addressed, with nonprofits seeking to reduce stigma. Agencies offered support but proposed controversial campaigns, including using digital avatars of deceased individuals. This concept of digital necromancy, where technology allows for the reanimation of the dead, has gained traction, with companies developing ways to keep individuals engaged online posthumously. The ethical implications of such innovations are significant, particularly in sensitive contexts like addiction and grief.
Read at Slate Magazine
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