"According to insiders, Brussels is working on its first fine under the Digital Markets Act (DMA). This is the law that has been in place since last year to prevent large tech companies from abusing their market power. A decision is expected in the coming months. That's what Reuters reports. Earlier this month, Europe already slapped Google with a €2.95 billion fine for unfair practices in advertising technology."
"The upcoming criminal case revolves around the way Google organises its search services. According to complaints, the company systematically makes vertical search engines such as Shopping, Flights and Hotels more visible than comparable services from competitors. This is precisely the kind of behaviour that the DMA is designed to prevent. The law imposes heavy penalties: companies risk fines of up to 10% of their global annual turnover if they do not comply with the rules."
The European Commission is preparing a DMA enforcement action that could impose the first DMA fine on Google for alleged search favoritism. Regulators accuse Google of systematically boosting its vertical search products like Shopping, Flights and Hotels over rival services, which would contravene DMA rules designed to protect competition. Google already faces a €2.95 billion fine in advertising technology and previous antitrust penalties that total over €11 billion. Google has proposed remedies, but regulators and complainants find them insufficient; an improved proposal could potentially avert the new fine. Alphabet was formally identified last November as required to change policies.
Read at Techzine Global
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