"In Hungary, the ruling Fidesz party spent a similar amount of money on political ads during the same period, even though a general election there was, at the time, almost a year away. Considering that the Hungarian media outlets under direct governmental control are delivering the same political message as Fidesz, this means that, technically speaking, the Hungarian government spent more than all Polish political parties put together even though Poland's population is four times bigger than that of Hungary."
"Paid social media content is a key element in Hungarian Prime Minister Viktor Orban's domestic political communication strategy. His Fidesz party pours enormous amounts of money into it amounts that stand out even at EU level. Based on the analyses of the Hungarian think-tank Political Capital, Fidesz spent four times more than all opposition parties combined in the run-up to last year's European Parliament election."
Fidesz significantly outspends political rivals on paid social media, investing amounts that stand out at EU level. In the 30 days before Poland's May 18 presidential first round, Polish parties and proxy organizations spent roughly $422,000 on Facebook ads. During the same period, Fidesz spent a similar sum despite no imminent Hungarian general election, and state-controlled media amplified identical messages, meaning the Hungarian government effectively spent more than all Polish parties combined despite Hungary's smaller population. Analyses by Political Capital show Fidesz spent four times more than all opposition parties combined before the European Parliament election, and Fidesz-funded videos dominated EU YouTube promotion rankings.
Read at www.dw.com
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