"India's smartphone market was flat in 2025 with only a 1% growth year-on-year (YoY) in the number of units shipped. Interestingly, Counterpoint reports that the country continued to shift towards more premium models (defined as ₹30,000+) as the value of smartphones shipped grew by 8% for the year. Premium phones accounted for 22% of the total number of units shipped. Roughly put, that's 1 in 5 phones."
"vivo (excluding iQOO) was the top brand in terms of number of phones shipped - it had a 20% share, up from 17% last year. The Y and T series remained staples for the company, but in 2025 the X-series was the standout with a massive 185% growth YoY. The vivo X200 FE got a call-out as one of the reasons behind the X-series' success. Samsung remained the #2 brand with the Galaxy S series growing to its highest-ever shipment share inside Samsung's stable."
India's smartphone unit shipments grew 1% YoY in 2025 while shipment value rose 8% as consumers shifted toward premium models (priced ₹30,000+). Premium phones comprised 22% of units. The iPhone 16 was the single most-shipped model and Apple captured 28% of total smartphone value. vivo led by unit share at 20%, powered by Y and T series and a 185% YoY surge in the X-series, highlighted by the X200 FE. Samsung ranked second with its Galaxy S series expanding share and continued strength in A, M and F lines. Foldables were dominated by Samsung with 88% volume share and 28% growth; Motorola was second. Oppo held 13%, led by A and K series. Chipset mix was 47% MediaTek and 29% Qualcomm. 2026 is forecast to see a small decline with sub-₹15,000 models most affected by rising memory and component costs.
#india-smartphone-market #premium-smartphones #vivo-x-series #samsung-foldables #chipset-market-share
Read at GSMArena.com
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