John Mueller from Google reassured that having multiple identical links to the same page on a website is normal and won't harm SEO. This response came after a query regarding a client's navigation setup that includes various repeated links. Despite concerns over diluting keyword ranking, Mueller emphasized that as per Google's 2019 guidelines, repeated internal links do not affect ranking negatively. The discussion took place on Bluesky, highlighting common practices in website navigation.
Having 4 identical links on a page to another page seems fine & common to me, I wouldn't worry about that.
In 2019, Google said too many repeated internal links does not hurt you.
Repeated internal links doesn't do much of anything.
A client has 4 navs. A Main Menu, Footer Links, Sidebar Quicklinks & a Related Pages Mini-Nav in posts.
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