"As a member of Gen Z, I was in middle school during the Millennial hipster era. I wanted my future life to be like Glee or New Girl, I scrolled through Tumblr like it was my job, I perfected a messy bun and, tragically, I even remember getting my first pair of galaxy-print leggings. (I hated typing that.) But now, instead of younger generations calling those trends "cringe," it seems like a lot of them are...yearning for it."
"On TikTok, people are making montages of photos from this era that are racking up hundreds of thousands of likes, all set to the 2009 song "Blood" by the Middle East. It's got that particular high-pitched sing-along quality that feels like a calling card of the whimsical indie-folk music that dominated during the era, when groups like Bon Iver, Of Monsters and Men and the Head and the Heart reigned."
"Many of the montages include riffs on the same photos: Aubrey Plaza with a ukulele; scenes from Away We Go, Juno and Girls; Emma Stone and Andrew Garfield; mugs with mustaches on them; fingers with mustache tattoos on them. If it screams "hipster," then you're right on target. "Idc I miss the 2010s," reads the caption of one such video, posted by @millennial.ca, which currently has 1.7 million views. Many of the comments agreed: "[The] adulthood I was promised," wrote one user."
A Gen Z memory recalls middle school during the Millennial hipster era, including Tumblr scrolling, a perfected messy bun, and galaxy-print leggings. TikTok montages of era photos use the 2009 song "Blood" by the Middle East, evoking the whimsical indie-folk sound of bands like Bon Iver, Of Monsters and Men, the Head and the Heart. Montages highlight hipster imagery—Aubrey Plaza with a ukulele, film scenes, Emma Stone and Andrew Garfield, mustache mugs and mustache tattoos—prompting widespread nostalgic comments about promised adulthood, college experiences, and Lumineers playlists. Viewers contrast that optimistic indie era with current adult identities like "beige moms" and express longing for 2010s aesthetics and careers.
Read at InsideHook
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