The breakup between Justin Bieber and Scooter Braun marks the end of a prominent partnership in the music industry, which began in 2007 when Braun discovered Bieber on YouTube. Braun crafted Bieber's R&B image, achieving mutual financial success and fame. Despite standing by Braun during controversies, their relationship soured, culminating in reports of their split in 2023. Bieber released his latest album, Swag, independently of Braun, receiving critical acclaim for its authenticity. Braun's public congratulations remained strained, particularly due to Hailey Bieber's objections and unresolved financial matters.
Braun meticulously molded Bieber's heartthrob R&B image into an incredibly salable product ripe for Beliebers' consumption the world over.
After 15 years, their business relationship came to a shocking yet unceremonious end, with multiple outlets reporting a split in 2023.
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