"Last month, LaRussell announced his signing of a "project deal" with San Francisco label EMPIRE, one of the music industry's largest and most powerful independent labels and distributors. In 2023, he announced a deal with Live Nation for select concert dates. Both deals, LaRussell indicated, allowed him to make decisions on his own terms. The Roc Nation announcement comes after images of a late January meeting between LaRussell and Jay-Z were shared online."
"Shortly afterward, LaRussell announced that he and his live band and choir will perform as part of the NFL's official Tailgate Party on Sunday, Feb. 8. (Jay-Z's Roc Nation curates the entertainment for the NFL's Super Bowl halftime and pregame events.) During his conversation with The Breakfast Club, LaRussell also promoted his album Something's in The Water, which officially releases to streaming platforms this week."
"Over the past 30 days the album has garnered attention with LaRussell's attempt to sell 100,000 hard copies in one month. Though he fell short of his initial goal, the campaign received the support of rap legend Snoop Dogg, NBA star Kyrie Irving, Oakland-raised musician Raphael Saadiq and CEO of VaynerMedia Gary Vaynerchuk, who all paid thousands of dollars for the album."
LaRussell signed a project deal with San Francisco label EMPIRE and secured a Live Nation arrangement for select concert dates, both allowing him to retain decision-making control. He later linked with Roc Nation after a late January meeting with Jay-Z and will perform with his live band and choir at the NFL’s official Tailgate Party on Feb. 8. His album Something's in The Water releases to streaming platforms this week. He attempted to sell 100,000 hard copies in a month and, despite falling short, received paid support from Snoop Dogg, Kyrie Irving, Raphael Saadiq and Gary Vaynerchuk. The single "I'm From The Bay" gained local radio play and widespread school performance videos.
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