
"This was never more apparent than during Bieber's Grammys performance on February 1, which banked not only on the artist's ability to perform a sultry, bare-bones, and bare-skinned version of "YUKON" but also make his wife proud. The shots of Hailey in the audience made the performance, affirming that she's very much the key to his success in this next part of his career."
"Justin Bieber has always been a wife guy, even when he's not being an especially good husband. But as Lola Young's Grammy win proved, being messy can be a good thing - sometimes, for some people. Bieber's interpersonal messiness has rarely taken away from the commercial appeal of his success, but this new era of his life is predicated on getting and keeping it together, especially when it comes to his relationship with Hailey."
"His performance was just as much hers, in a sense: her tears, her smile, her blurry visage on his back. Her presence is a confirmation that he's doing well. Hailey doesn't post pictures of her husband often (in fact, he hasn't appeared on her Instagram grid since late 2025), but her post-Grammys performance Instagram Story featured one picture of Justin performing followed by three photos of herself watching him play. In the final image of herself - her "clock it" finger applause after his set -"
Justin Bieber briefly unfollowed and refollowed Hailey on Instagram amid breakup rumors, but the releases of SWAG and SWAG II signaled stability in their relationship. Bieber's sultry Grammys performance of "YUKON" prominently featured Hailey in the audience, whose emotional reactions underscored her role in his current success. Bieber's interpersonal messiness has not diminished his commercial appeal, but this era emphasizes getting and keeping it together, particularly around his relationship. Hailey seldom posts him, yet her post-Grammys Instagram Story showed one photo of Justin performing and three of herself watching, ending with a "clock it" applause image.
Read at Vulture
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