TikTok has unveiled its music insights tool, TikTok for Artists, globally following a successful beta launch. This new feature allows artists to track daily metrics about their songs, including engagement rates, demographic insights about followers, and the performance of each post. According to Tracy Gardner, the platform aims to provide artists with actionable data to enhance their careers. Musicians like Cyril Riley emphasize its vital role in their daily operations. Additionally, TikTok has introduced a pre-release feature enabling fans to pre-save upcoming albums to major music services.
"All tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level... to help them better engage with the TikTok community."
"My team and I rely on TikTok for Artists daily, sometimes even hourly... it's crucial for us to consistently monitor and review the analytics of my account."
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