"Fat Pat's has attracted lovestruck media notices and a steady stream of ring light-clutching vloggers queueing up to pronounce on whether it is worth the hype."
"In just three years, Fat Pat's has taken once-obscure sandwich specialities from America's deep south and industrial north and turned them into a burgeoning brand."
Fat Pat's is a takeaway operation in Manchester that has gained popularity for its North American-inspired sandwiches, including Philly cheesesteaks and hot honey-fried chicken subs. The sandwiches are made with fresh semolina milk rolls baked daily. The establishment has garnered significant media attention and a loyal following, leading to the opening of additional delivery-focused kitchens and a London branch. Its success is attributed to word-of-mouth, social media virality, and a unique underground brand identity.
Read at www.theguardian.com
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