People are eating up Walmart's custom cakes. Here's why they're so popular
Briefly

Walmart's cake decorators are crucial to the retailer's custom cake business, especially during the busy graduation season. Earning an average of $19.25 per hour, they are the highest-paid non-managerial workers in the store. Workers like Melissa Fernandez pursued these roles for their artistic expression and better pay, demonstrating a passion for baking and design. However, the promotion of these decorated cakes on TikTok has led to backlash from critics who argue that Walmart's pricing undercuts professional cake artists.
‘I love baking at home. I love painting, I love doing anything artistic, and I just always wanted to be a part of it,’ says decorator Melissa Fernandez.
Despite their elite status within Walmart, cake decorators have faced criticism on social media for allegedly undercutting professional cake artists.
Walmart's cake decorators earn $19.25 per hour on average, making them the highest-paid hourly workers in the store, aside from managers.
The retailer promotes personalized baked goods on TikTok, but some critics accuse decorators of stealing ideas from more professional cake artists.
Read at Fast Company
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