"Early Warning Service's online checkout app Paze is venturing into professional sports with a five-year partnership with the National Basketball Association's Atlanta Hawks, betting major league sports is the ticket to public awareness."
"Paze will become the official jersey patch partner of the Hawks and serve as the official online checkout partner and digital wallet of both the team and its home facility, the State Farm Arena."
""This is the beginning of the journey to build the [Paze] brand," Serge Elkiner, general manager of Paze, told American Banker. "Basketball is a sport that we want to associate ourselves with. [It represents] trust, teamwork, collaboration, speed, which are all of the things that we want Paze to represent as a payment system for the consumer.""
Early Warning Service's online checkout app Paze is entering a five-year partnership with the NBA's Atlanta Hawks to expand public awareness. Paze will appear as the official jersey patch partner and act as the official online checkout partner and digital wallet for the team and State Farm Arena. The company aims to build the Paze brand by associating with basketball values such as trust, teamwork, collaboration and speed, according to Paze leadership. The move seeks to leverage sports-driven exposure and the influence of merchandise partnerships and endorsements to accelerate consumer adoption and recognition.
Read at American Banker
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