The NHL has announced its 2025-26 season schedule, leading teams to creatively promote their matchups through social media. The New Jersey Devils featured a humorous video starring their mascot, showcasing notable matchups while hinting at defenseman Dougie Hamilton's status amid trade rumors. The Los Angeles Kings collaborated with podcast hosts and an AI system for their promotional video, amusingly strategizing for the season. Both teams engaged fans through these entertaining and innovative approaches, setting the tone for the upcoming hockey season.
The New Jersey Devils' schedule release video showcased their mascot throwing dodgeballs at kids, each wearing different NHL team jerseys, teasing upcoming matchups.
The Devils will kick off their season against the Carolina Hurricanes on October 9, with a humorous video hinting at potential roster changes.
The Los Angeles Kings created a playful video with podcast hosts and an AI system proposing an ideal schedule focused on winning while minimizing expenses.
Both the Devils and Kings utilized unique and engaging promotional approaches to highlight their upcoming NHL seasons, showcasing creativity in fan engagement.
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