Over the 18 years of Mark Murphy's presidency, NFL revenue sharing grew from $138 million to $432.6 million per team. Before his retirement, the Packers revealed national revenue sharing at $432.6 million for the last fiscal year, reflecting a substantial rise. Murphy noted the league's successful revenue generation efforts, attributing growth mainly to expanding national TV deals, which account for 60 percent of the Packers' total revenue. The team's profits rose notably, reaching $83.7 million, as local revenues also increased due to hosting events.
Eighteen years ago, when Mark Murphy gave his first financial report as president of the Green Bay Packers, the NFL's revenue sharing was $138 million per team. Now, it stands at $432.6 million.
Murphy expressed amazement at the NFL's popularity and its revenue generation capabilities. National revenue comprises about 60 percent of the Packers’ total revenue, largely due to growth in national TV deals.
The Packers' profits from operations surged from $60.1 million to $83.7 million in the previous fiscal year, driven by increases in both national and local revenue.
The league aims for an annual revenue growth rate of about 7 percent, with streaming efforts gaining traction, but a significant portion of revenue still stems from broadcast television.
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