"Communities had a great vision, but they were used by less than 0.4% of users-yet contributed to 80% of spam reports, financial scams, and malware on X. It occupied half the team's time some weeks, while the rest of the app suffered."
"In other words, Communities often weren't being used for their original purpose. Instead, they had become a place focused on driving (often paid) traffic to other online creators outside of X itself."
"Bier even scoffed at X's failed Communities project as a 'Temu version of subreddits' - a reference to the groups found within the more popular interest-based social network, Reddit."
Communities, launched in 2021, aimed to connect users with shared interests but were used by less than 0.4% of users. They contributed to 80% of spam reports, financial scams, and malware on the platform. Nikitia Bier, head of product, stated that the feature occupied significant team resources while failing to serve its intended purpose. Most successful communities acted as channels for external traffic rather than fostering genuine interaction. The feature will be discontinued on May 6, 2026, with a few successful communities needing to migrate elsewhere.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]