Did Google Search Hit Self-Promotional Listicles In Recent Updates
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Did Google Search Hit Self-Promotional Listicles In Recent Updates
"The example she provided at the top was for [best content marketing agencies], but you've seen these - best X and top Y types of listicle articles. They almost always mention their own company or tool at the top position and then below, it lists competitors."
"But try it yourself, let's say for [best seo agency] in AI Mode and you get this page ranking in those responses. They list their own agency followed by others. It is these self-promotional listicles that were the "hack" to do well here for a while now and supposedly, a lot of these are not ranking anymore in Google."
"Yes, IT'S HAPPENING! With the latest volatility, Lily saw a bunch of sites dropping, but it was their blog content dropping heavily. And when digging into that, there were self-serving listicles all over the place. I have seen the same thing and have been digging in heavily with the latest volatility we have seen. Lily does a great job breaking everything down. And to me, I'm glad this is finally happening. Like I have explained before, it was super embarrassing for the sites publishing those self-se"
Self-promotional listicles that place the publisher's product or agency first have recently lost significant rankings after January search ranking volatility. These listicles often took top positions for queries like "best X" by featuring the publisher first and listing competitors below. Many sites saw heavy drops in blog content visibility tied to these self-serving roundups. The tactic had been an effective SEO hack, particularly in SaaS niches and AI-mode SERP features. Current signals indicate that such self-promotional GEO-style listicles have become risky and can quickly become SEO liabilities.
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