"Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based on whether it arrived directly to your page, or from popular and classified platforms. Google wrote, "we're announcing a new traffic source breakdown in reports. This breakdown helps you better understand where your visitors come from, so you can make informed decisions about your content.""
"Direct: Traffic that arrived at your page directly or there was no source specified. Other: Other traffic sources that are not yet specifically classified. Bing: Traffic acquired from a Bing domain (e.g., bing.com). Facebook: Traffic acquired from a Facebook domain (e.g., facebook.com). FMKorea: Traffic acquired from an FMKorea domain (e.g., fmkorea.com). Google: Traffic acquired from a Google domain (e.g., google.com). Instagram: Traffic acquired from an Instagram domain (e.g., instagram.com). Naver: Traffic acquired from a Naver domain (e.g., naver.com). TheQoo: Traffic acquired from a TheQoo domain (e.g., theqoo.net)."
A traffic source breakdown in Google AdSense displays the origins of page traffic and groups visitors by source type. The breakdown separates traffic into Direct and traffic from popular platforms and lists specific values including Direct, Other, Bing, Facebook, FMKorea, Google, Instagram, Naver, TheQoo, X (Twitter), Yahoo, and YouTube. Direct indicates visitors who arrived directly or whose source was not identified. Popular platform traffic covers visits from search engines, social networks, and other well-known sites. The breakdown can be added to multiple reports to quickly view where visitors come from and guide content decisions.
Read at Search Engine Roundtable
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