"I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up. This new spike in volatility began on February 2nd but has continued to heat up over the past couple of days. In fact, I don't remember seeing so many of the tools showing this much volatility outside of confirmed Google updates, core updates."
"To catch you up quickly, I covered a number of unconfirmed Google search ranking updates including January 29th onwayrds and then around January 26th/27th, then January 21st, January 15th, January 12th and January 6th. Prior to that, we had the Google December 2025 core update kick off on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET. It had two spikes, one on December 13th and the other on December 20th."
"SEO Chatter Let's start with the chatter, there is a lot of it in the comments area here on this site, some on WebmasterWorld and Black Hat World. Most of that chatter is negative, i.e. loss in traffic, but some of it is positive. Massive drop in traffic today, and I really don't know why. Worst daily traffic for the past 5 years and it is not even in a core update."
Google Search results volatility intensified beginning February 2 and continued increasing across multiple tracking tools. Multiple unconfirmed search ranking updates occurred on January 6, 12, 15, 21, 26/27 and 29. The December 2025 core update ran from December 11, 2025 (around 12:25 pm ET) to December 29, 2025 (around 2:05 pm ET) with spikes on December 13 and December 20. Evidence indicated actions against self-serving listicles and potential changes in the reviews/product reviews system. Google has not commented on recent unconfirmed updates. Community reports show mixed impacts, including sharp traffic drops, slow recoveries, and some sales shifting to Bing.
Read at Search Engine Roundtable
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