"Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links. There is no policy change but they will have a "higher standards for price accuracy." Google wrote, "To significantly improve user trust and experience, we will start removing more inaccurate prices from being shown on Google for both ads and free booking links. While our policies remain the same, we are implementing higher standards for price accuracy.""
"Increased Filtering: Prices with consistently poor accuracy may not be shown to users. Improved User Experience: More accurate prices lead to improved user experience and trust both on Google and on partner sites. Impact on Traffic: Partners with historically lower price accuracy may notice a decrease in traffic from both ads and free booking links, as more of their inaccurate prices are filtered. Conversely, partners with high price accuracy may notice an increase in traffic."
Google will implement higher standards for price accuracy for lodging listings across ads and free booking links. Inaccurate prices will be removed from display and listings with consistently poor accuracy may be filtered out. More accurate pricing is expected to improve user trust and the experience on Google and partner sites. Partners with low historical price accuracy may see decreased traffic, while partners with high accuracy may see traffic increases. Partners are encouraged to review the Pricing section of Hotel Center and the Participation Report's "Poor price accuracy" column to identify and address mismatches and improve eligibility to appear on Google.
Read at Search Engine Roundtable
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