Daniel Kamen emphasizes the importance of direct consumer sales for e-commerce brands affected by recent tariff changes. He suggests that while resellers can help with scale and visibility, they also lead to significant margin losses. To recoup profits, brands should enhance their visibility in both paid and organic search. Customers should find the brand first in search results, as lost visibility due to incorrect search terms can lead to purchasing from other sources and a loss of profit margin.
If people are looking for your brand, they should find your brand first—before partners, resellers or unauthorized organizations that may be talking about or selling your product.
Optimizing both paid search and organic search is essential for reducing the impact of tariff changes on profit margins by reclaiming direct consumer sales.
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