"Social media shifts every year - with new features, algorithm changes, and more competition for attention. And a lot of it is beyond your control not what the algorithm prioritizes, nor what goes viral, nor how people respond to your content. However, you're in luck: even with so much outside your influence, two actions you can do, remain reliable for growth: showing up consistently and engaging with the people who show up for you."
"In our study on the impact of consistency, which examined 26 weeks of posting behavior across more than 100,000 Buffer users, the creators who performed best weren't posting every day or chasing extreme volume. They were simply showing up regularly. Creators who posted in 20 or more weeks out of the 26-week window saw around 450% more engagement per post compared to creators who posted in 4 weeks or fewer."
Social media changes frequently with new features, algorithm updates, and increased competition for attention, much of which remains outside individual control. Two actions remain consistently within control: showing up regularly and engaging with the people who interact with content. A study of 26 weeks and more than 100,000 users found creators posting in 20 or more weeks saw around 450% more engagement per post than creators posting four weeks or fewer, while posting in 5–19 weeks delivered about 340% more engagement than sporadic posting. A sustainable posting rhythm outperforms extreme volume, and engagement amplifies long-term growth alongside tactical choices about frequency, timing, and formats.
Read at Buffer: All-you-need social media toolkit for small businesses
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