"68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel."
"Use this chart to show where small businesses are concentrating their channel investment and benchmark your clients' or brand's mix against small-business owners' growth expectations."
A survey conducted in January 2026 revealed that 68% of small-business owners in select countries prioritize social media posting and paid ads as the most valuable channels for their business growth. This finding indicates a significant trend in channel investment among small businesses. The data, sourced from over 1,500 small-business owners across Australia, Canada, New Zealand, the UK, and the US, can be utilized to benchmark clients' or brands' marketing strategies against the expectations of small-business owners for 2026.
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