"Schoerner found himself transfixed by the updated Google Image Search grid, leading him to question his practice. 'What could be the point of making another image and just adding to that flood?'"
"Working with Amazon Mechanical Turk, Schoerner distributed a database of found images to anonymous online workers, each returning written descriptions that revealed much about their authors."
"Once the responses were in, he deleted the source images and spent around a month doing what he calls 'semantic layering', collating and recombining the descriptions."
Norbert Schoerner's book, Aura: Collaborations with Human and Other Minds 2011-2023, features no photographs taken by him. It examines the question of image saturation and its diminishing significance. Schoerner was inspired by the overwhelming nature of Google Image Search, prompting him to reconsider his photographic practice. He utilized Amazon Mechanical Turk to gather written descriptions of found images, which he then recombined, focusing on the emotional and interpretive aspects rather than the images themselves. This process led to a new understanding of visual representation.
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