Sony's new AI camera feature is now a meme: Is the backlash the point?

"The official X account for the Sony Xperia smartphone shared examples from its new " AI Camera Assistant" tool, which offers lens, exposure, and color suggestions for users. While it's a decent idea in theory, the images shared by the post revealed otherwise. The X post included a series of before-and-after examples, with the tool appearing to create a comedically overexposed effect."

"In one of the images, a picture of a person in a field is turned from one with depth and contrast into an overly bright photograph. Another before-and-after combo featured a close-up of a sandwich, with the "after" version reducing the contrast to the point that the image appears to be without depth. But while someone clearly thought the images were good enough to post online, the X post quickly backfired, turning its comment section into a flurry of criticisms and mockery."

""If this is intelligence, I'd prefer my phone dumb," a user said on X. Another added: "This is one way to completely destroy photography." Is the backlash the point? On Reddit, the announcement has also gained traction. "I first thought this was a joke," one user said. "Who sat there at Sony and thought that these pics would be great promo material?!""

"The bad quality of the images has led several users to be skeptical of the post's intention, with some wondering if its obvious flaws might have been shared for rage-bait, a practice becoming increasingly common among brands online. Carlos Pei, CEO of the consumer tech company Nothing, was among those who seemed suspicious. "This must be engagement farming?" Pei said on X."

Sony Xperia’s AI Camera Assistant tool provides lens, exposure, and color suggestions. Example before-and-after photos show results that look comedically overexposed and lacking depth. A person in a field loses contrast and depth after the tool’s changes, and a close-up sandwich becomes flatter with reduced contrast. The promotional post drew heavy criticism in the comments, with users posting satirical alternatives and expressing frustration about destroying photography. Some people suspected the backlash was intentional, including claims of engagement farming or rage-bait, and similar skepticism appeared on Reddit where users questioned why such images would be used for promotion.

Read at Fast Company