The acquisition of Adelicious by Audioboom establishes the UK's largest homegrown podcast network, boasting 40 million unique listeners and over 125 million monthly downloads. Adelicious, founded in 2020, features more than 200 podcasts, while Audioboom offers titles like the official Formula 1 podcast. The merger enhances advertising and monetization opportunities for British podcasters. Both companies' leaders express excitement about collaborating to elevate British podcasting to a global audience and emphasize shared values and philosophies in their mission.
"I have long been an admirer of Adelicious as they developed into a best-of-class podcast network. Our platform will help supercharge their growth with access to our sophisticated technology and expanded monetization tools."
"Audioboom is a well-respected audio business and we share the same philosophies, values, and vision for British podcasting. Adelicious has come an incredibly long way in five years."
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