Gumball has launched a new advertising format called Adaptive Ads, aimed at enhancing podcast ad relevance and scalability. While host-read ads are effective, scaling them is challenging, especially for large networks and back catalogs. Adaptive Ads utilize AI to tailor ads to specific podcast content, ensuring they seamlessly integrate into the listening experience. Gumball prioritizes ethical practices by employing professional voice actors and conducting human script reviews. The product is also compliant with VAST standards for cross-platform functionality, with initial support from several media networks.
"No copy-paste announcer reads, no invasions of listener privacy. Just smarter, better ads," says Marty Michael, Gumball CEO and Co-Founder.
"We're focused on ethical innovation," Michael said, "no cutting corners."
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