"The new video podcast experience empowers creators by allowing them to distribute through participating hosting providers and ad networks, maintaining complete control of their content and monetization."
"For the first time, creators can dynamically insert video ads, unlocking access to the broader video advertising market while maintaining full creative control."
"Apple does not charge hosting providers or creators to distribute podcasts on Apple Podcasts, whether via traditional RSS/MP3 or HLS video."
"Each hosting provider will need to introduce support for Apple's new video experience, meaning users won't automatically see the new video experience on existing video podcasts."
Apple Podcasts has launched a new video podcast experience in iOS 26.4, enabling creators to release video podcasts that can be streamed or listened to as audio without needing separate feeds. This new feature allows creators to maintain control over their content and monetization through participating hosting providers and ad networks. The system supports dynamic ad insertion for video podcasts, allowing creators to monetize their content effectively. Apple will charge ad networks for dynamic ad delivery, while not charging creators for distribution.
Read at 9to5Mac
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