"The cap integrates -powered vision technology capable of detecting when a smartphone camera is directed toward it. Once identified, a built-in mechanism deploys a cover that drops over the wearer's face, concealing their identity and preventing unwanted appearance in social media content. Importantly, the system only interacts with mobile phone cameras and does not interfere with security infrastructure such as CCTV."
"The exterior design was developed with fashion designer Ancuta Sarca, known for her hybrid footwear and accessories, while the technological framework was engineered by creative studio Droga5 Dublin to operate seamlessly within the compact format of a cap. Photographer Samuel McElwee documented the launch, highlighting the interaction between fashion, technology, and urban culture. Beyond its immediate functionality, CAPtured is intended as a cultural statement, raising questions about consent and content creation in the age of pervasive social media."
CAPtured is an AI-responsive cap that detects smartphone cameras and deploys a mechanical cover to conceal the wearer's face, preventing unwanted appearances in social media content while avoiding interference with CCTV. The piece was created through a collaboration between creative studio Droga5 Dublin and fashion designer Ancuta Sarca, combining responsive vision technology with a compact, wearable design. The exterior emphasizes hybrid fashion aesthetics while the internal framework houses the detection and deployment mechanisms. Photographer Samuel McElwee documented the launch during London Fashion Week. The project functions as a cultural statement about consent, identity, privacy, and digital ethics in public spaces dominated by pervasive social media.
Read at designboom | architecture & design magazine
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