Walnut Creek's Chamber of Commerce plans to track visitor locations using Arrivalist's technology, which raises significant privacy concerns. Critics, including longtime security reporter Dan Goodin, describe the initiative as 'super creepy.' Arrivalist utilizes data from cell towers and WiFi routers without notifying users. While an opt-out option exists, compliance with California's privacy laws remains unclear. Despite claims of adhering to legal standards, concerns persist about the collection of sensitive location data without explicit consent. A demonstration traced visitors’ movements at a local event, emphasizing the potential for misuse of such tracking technologies.
When you land on the company's home page, however, you will see what they are selling to its nationwide customers.
Arrivalist claims to be following California’s 2018 privacy law while specifics of compliance are not immediately clear.
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