Samsung devices can collect extensive usage and advertising data to personalize ads and content, often by sending information to Samsung and third parties. The Advertising ID acts as a connection layer for ad tracking across ad-supported apps, enabling profiling without direct personal identifiers. This ID can include installed apps and usage frequency, ad views and clicks, device model and manufacturer, general location, and usage patterns. The Advertising ID can be deleted from Settings under Security and Privacy, Ads, and Delete ID. Resetting creates a new random ID but still allows a profile to rebuild, while deleting returns zeros and prevents profile accumulation.
"The Advertising ID is the identifier your phone builds on your usage patterns that acts as the connection layer for the ad-tracking economy that ad-supported apps tap into in order to serve you the most relevant ads possible. This file has no identifying data (meaning, if Spotify is using this data to serve me ads in the Spotify app, it has no idea that it's using Brandon Miniman's data)."
"What data is collected in this ID? A lot. It collects: which apps you have installed and how often you use each app, it tracks ad views and ad clicks across every ad-supported app, it knows your device model and manufacturer, it knows your general location, it knows the patterns of when you use your phone, and more."
"To delete your Advertising ID, go to Settings > Security and Privacy > More Privacy Settings > Ads > Delete ID. Should you reset or delete your Advertising ID? You have two options here. Resetting issues you a brand-new random ID, which forces ad networks to start rebuilding a profile from scratch - but the ID itself sticks around, and a new profile will start accumulating right away."
"Deleting is the stronger move: apps querying your ID get back a string of zeros instead, and there's no profile to build against because there's"
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