Max has implemented new measures to control password sharing with its 'Extra Member Add-On', allowing subscribers to add one person outside their household for an additional fee. Each extra member receives their own login credentials, can only stream on one device, and benefits from a profile transfer feature that retains their previous watch history and settings. However, this add-on is currently restricted to direct subscribers and mirrors similar actions taken by competitors like Netflix and Disney+ who have also introduced charges for additional users.
Max has officially introduced the 'Extra Member Add-On' feature, allowing users to share their account with one extra member at a monthly fee.
The new feature enables better management of password sharing while offering extra members personalized access to their watch histories and recommendations.
Currently, the Extra Member Add-On is limited to direct subscribers, excluding users on bundled service plans like Disney+/Hulu/Max.
Max's move aligns with industry trends, following Netflix and Disney+ in imposing costs for shared access to their streaming services.
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