
"Enzor-DeMeo, former GM of Firefox, wrote in a blog that becoming trusted "is not a slogan, but a direction involving three strategies, key among them being that privacy, data use, and AI must be clear and understandable. Controls must be simple. AI should always be a choice - something people can easily turn off." In addition, he wrote, the firm's business model must align with trust, and Firefox "will evolve into a modern AI browser.""
"The power of the browser has risen. On one hand, he said, "Chrome and Edge are racing ahead, turning the browser into an always on AI surface optimized for consumer productivity, cloud integration, and ecosystem scale." On the other, Gogia pointed out, "Mozilla is deliberately slowing things down, keeping AI optional, bounded, and subordinate to user and enterprise consent. Enterprises recognize the logic in both positions. But in practice, they are choosing a third path.""
Mozilla appointed Anthony Enzor-DeMeo as CEO with a mandate to make the company the world’s most trusted software company. The strategy centers on clear, understandable privacy, data use, and AI policies, simple user controls, and making AI an optional feature that can be turned off. The firm plans to align its business model with trust and to evolve Firefox into a modern AI browser. The browser is framed as the next battleground for AI decisions about trust, data use, and transparency. Competitors are building always-on AI surfaces, while Mozilla emphasizes consent-driven, bounded deployment, and enterprises are exploring middle paths.
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