"Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a "product mindset" can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings, bundle tasks into larger projects, and build MVPs to prove value and get your initiatives prioritized. Click on the whiteboard image above to open a high-resolution version!"
"All of these agile ceremonies are part of my day-to-day work. And that really helps me to understand the universe that the engineers and the developers are in. So it makes a lot more sense than just hearing back from them once a month, like a lot of people in SEO will have, that it's like, "Oh, this ticket? Oh, we forgot about it. Oh, we're going to do it later.""
Embedding SEO within a product team aligns SEO work with UX and engineering workflows. Participating in agile ceremonies such as daily standups, sprint planning, discovery, backlog refinement, and sprint review creates shared context and improves execution. Sprint planning enables SEOs to present organized tickets that match engineering velocity and secure work for each sprint. Discovery meetings help scope problems, surface constraints, and define minimum viable products (MVPs) that demonstrate value quickly. Bundling related technical SEO tasks into larger projects increases prioritization chances and reduces one-off tickets that get ignored. Building MVPs and using evidence of impact supports prioritization and fosters ongoing collaboration between SEOs and developers.
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