"These ads avoid the explicit "weight loss" pitches of the past, like the days of Jenny Craig. Many ads never even say the word "weight," it is simply implied. Instead, these brands frame GLP-1s as a route to better healthcare and medical well-being, positioning them as an easy step to "take charge of your health." While the message is polished, the subtext is the same: losing weight leads to confidence, health, and self-worth."
"The Super Bowl is a staple family event for most households. While the main attraction is the game (ok, or maybe the half-time show), it also delivers some of the most talked-about ads in the world. Some ads make us laugh, some tug at our heartstrings, and now, many tout medications that promise people will finally feel "good" in their bodies."
GLP-1 advertising reframes weight loss as health and empowerment while reinforcing diet culture and implying smaller bodies equal better health. Super Bowl and other high-profile ads use superstar athletes and polished messaging to suggest GLP-1s are a simple medical route to improved well-being and confidence, often without saying "weight." This framing makes weight loss appear unquestionable personal responsibility. Children exposed to weight-loss narratives internalize body and self-control messages. Research links exposure to increased body dissatisfaction and disordered eating behaviors. Massive marketing spending and rising GLP-1 use indicate widespread penetration of these messages into public life.
Read at Psychology Today
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